The internet has assumed an indispensable status today. More and more people today turn to the internet to search and shop for various products and services. According to PayPal managing director, Frerk-Malte Feller, the average Australian customer spent $1,223 online in the first half of 2010 alone. PayPal further expects online retail sales in Australia to rise to $33.8 billion by 2012. As a business organisation when you consider these figures, it makes perfect sense to invest in an emarketing campaign. With its global reach emarketing can enable your company to reach out to local as well as international clients and compete globally at relatively low costs. eMarketing also known as online marketing involves using a number of different strategies and techniques to effectively market your products and services through your website. Here we will take a closer look at what all strategies are involved in emarketing.
eMarketing: Your Options
Here are some of the most important emarketing strategies which can be effectively used for promoting your products and services.
Search Engine Marketing: According to Nielsen Wire, around 8.8 billion searches were made in the United States in July 2010 alone. As search engines are a huge source of clients and customers for your business, search engine marketing forms an essential part of any emarketing campaign. But no matter how well designed your site is, if your clients cannot find your website, it is of no use. Search engine marketing addresses these issues by using a combination of search engine optimisation (SEO) and pay-per-click (PPC) campaigns.
- Search Engine Optimisation: Search engine optimisation involves a number of techniques which are incorporated into a website to push its position on the search engine results page (SERP). This is important because users tend to look through only the first few pages of the search engine results. The higher your website’s ranks on the results’ page more will be the number of visitors to your website.
- Pay-Per-Click (PPC): Buying sponsored ads on the SERPs and content pages has proven to be a great emarketing strategy where you pay for ads only on performance basis. This means you pay for the ads only when a visitor clicks on your advert.
Affiliate Marketing: It is one of the most efficient and cost effective forms of emarketing. Affiliate marketing refers to empowering other business sites and web users to market your products or services to a new customer base. It will cost next to nothing to place your company’s ad banners and your website’s links on other websites (only when they agree to become your affiliate); neither will it cost your affiliate to advertise your products or services. More importantly, you pay the affiliates only when a lead or sale has been generated and it will be you who will decide how the affiliate’s commission is structured. Rewarding the affiliates depending on their performance can help drive far more potential clients to your website.
Viral Marketing: This online marketing strategy involves designing a process which encourages others to spread your marketing message through their network using emails and preferably using their own resources. Basically, viral marketing is the online version of the ‘word of mouth’ concept. The major advantage with viral marketing is that your message will be piggy back riding on previously unknown mailing lists.
Online Advertising: Online advertising involves placing adverts of your products or services and your company’s website link on other websites which are among the top on search engine results page and websites which draw a lot of web traffic. The best part about online advertising as an emarketing strategy is that it can be effectively used for both building a brand as well as for driving sales.
These are just few of the various online marketing strategies being implemented today. Other strategies include email marketing, social media and online reputation management to name a few.
Looking for emarketing solutions? Contact us to provide you with high ROI emarketing solutions formulated to suit your business requirements.