Keyword research is probably the most important aspect of search engine optimisation, as this is what actually drives SEO campaigns. Keyword research refers to the process of selecting optimum performance keywords, which helps visitors find your site easily. You might have spent months tweaking your site for better rankings on the search engine results pages, but it will all be rendered useless if you don’t target the right keywords. Even if your page rankings improve, you may still not get quality traffic. This is why keyword research is crucial to and the first step in any optimisation initiative. However, keyword research requires basic knowledge of search engine optimisation. SEO services also offer advanced keyword research services, which take into account the target audience and the keywords that are being used to find a website like yours.
Search Engine Optimisation: Factors Driving Keyword Research
Here are some of the factors you should take into consideration when researching keywords for search engine optimisation purposes.
- Daily Search Volume: Consider the daily search volume for the keywords you are thinking of using. If you are putting in effort to create unique content, you would want it to reach out to the maximum number of people.
- Low Search Engine Optimisation Competition: You can measure competition by finding out the number of web pages Google returns for your exact keyword. Obviously, lower the competition, greater are the chances of your content’s rank reaching the top on SERPs for the keyword you are targeting. Use keywords that narrow down to your site.
- Relevance: Relevance is a very important factor when picking keywords for search engine optimisation. The keywords you choose should be relevant to your products or services. Without relevant keywords and unique content, you will not receive quality traffic. Even if someone happens to visit your website, without unique content, your conversion rate will suffer.
Search Engine Optimisation: How to Research Keywords Using Online Tools
Here are a few keyword researching tips for search engine optimisation purposes, as suggested by experts in SEO services.
- The First Step: Begin by listing five to ten relevant keywords and phrases. Now plug these into the Google AdWords Keyword Tool. Based on the keyword you’ve typed in, you will get a comprehensive list (generally around 50 to 100). Download this list as a CSV and open it in Excel. Now sort the keywords based on the search volume and the advertiser competition. Irrelevant keywords tend to creep in during keyword research so you must make sure you eliminate them. Now, list the various criteria you will be considering when researching keywords, such as the websites you plan to use (KWD – Keyword Discovery, WT – Wordtracker). Feed the keywords into these sites and grab the data.
- Check Keyword Competition: Now that you have a list of keywords, it is time to know more about the competition you will be facing. You could combine some of the Google AdWords data, along with a number of Google search results for each keyword to get a clear idea of how many websites you will be competing against and how competitive that keyword is.
- Estimate Traffic: Plug in the list into the Google AdWords Traffic Estimator. This acts as an indicator and helps you get a better idea about which keywords are more likely to give you quality traffic.
- Separate the Wheat from the Chaff: Take this final narrowed down list of keywords and start sorting them on the basis of relevance. A good practice is to start focusing on keywords that have a threshold of searches. Try to figure out the cut off search volume based on the average search numbers. Sort the data exhaustively to narrow down the list further.
- Check Out the Latest Trends: Check out Google Trends to know more about the latest success strategies and trends in keyword research and search engine optimisation. You just have to enter the keywords five at a time to get comprehensive information regarding keyword usage. This helps to get a better idea of the keywords that are doing well and how you should be using them.
- Check Out What the Competition is Doing with its Keywords: Google your top keyword and check out the top 10 websites. Now, select ‘View Source’ and review their code to determine where and how they have used the keyword. Also, while you are at it, make sure you check out the competition’s back links using Yahoo! Site Explorer.
Keep these things in mind when researching for keywords to make the most of your search engine optimisation campaign. However, if you are not too comfortable with the task of keyword research, you could enlist the services of a reliable and effective SEO services provider to do it for you. One such SEO service is Greenfields Toolbox. Contact Us to learn know more about how to ramp up the traffic to your website.