Affiliate Network Marketing
Affiliate Network Marketing (ANM) can be a powerful way to extend your marketing activities with very little effort.
The basic idea is you set the rules of promotion, and then offer independent contractors the right to market your products in exchange for a commission on sales generated. Actually there are lots of ways to structure the payment to marketers, but a commission for actual results is the most popular. In effect you pay nothing for this kind of marketing until the new customer’s it generates pay you.
If you’re ok with letting go of some control in how your products re marketed, Affiliate Network Marketing can be a low risk, low effort, high return marketing tactic. Of course, not all products are suitable for this type of marketing, and some brands don’t like letting a thousand flowers bloom in their marketing department. But, in the internet age where many unique voices talking positively about your product make the difference between staying in business and going out of business (if they’re not talking about your product, or are talking negatively about it) then it’s often time to let go some of the control. Not to worry, Greenfields can help you assess the suitability of Affiliate Network Marketing options for your products and business, tailor the rules by which the marketing will occur, and help you set up the monitoring and management protocols (largely automated!) that mitigate the risks and maximise the returns.
You’ll need this if:
- You have a limited budget to market your product
- Or you want more customers
You won’t need this if:
- You want absolute control over your marketing
- Or your product/s are not available for sale online