Branding encompasses all of your visual collateral and has a significant impact on how your customers will perceive your business. Having a logo designed with clip art is cheap and accessible, but may give your customer a negative perception as to the quality and professionalism of your offerings. Certainly not the impression you want to create.
One of the key features of great branding is that one core design concept is applied across all materials your customers will see – from your business card, to marketing brochures through to the final invoice they get.
To learn more about what is involved in thinking through the visual side of your branding, read about our core design services for:
If you’re keen to get started, or want to think through branding further, download the Branding Questionnaire we use with all our clients for the above services.
Of course, there’s more to branding, and if you’d like to discuss developing your brand for the first time, or evolving your existing brand to fit your changing business, get in touch about our brand strategy research, workshops and consulting services.